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Move It On

The second year of the educational program in cooperation with doc.incubator focused on digital marketing in the film industry.
Date: 2021-2022
Cíl: How to use digital marketing in movie promotion
Form: Hybrid conference and workshops

P2M Consulting

firemní vzdělávání

Workshops for documentary filmmakers

For the second year in a row, we have been participating in the preparation of the Move It On educational program organized by dok.incubator. The program gives filmmakers the opportunity to improve in creating communication strategies for their documentaries.

Autumn 2021

As part of the second year of Move It On, a workshop focused on working with communities, influencers and film partners took place on November 9th at the Přítomnost cinema in Prague. The program offered 3 case studies of prominent film titles, which have been financed through significant crowdfunding campaigns: Nová šichta, V síti a Vlci na hranicích.

The afternoon was spent with three experts from the digital industry, namely Petr Houzar from Google, Lukáš Rýdl and Zdeňka Svoboda Kuhnová.

The second autumn workshop took place in an online environment where Andrea Hurychová talked about how to reach your viewers online.


Selected films of the Move It On workshop


Andrea Hurychová

  • The founder and CEO of WeDigital, which specializes in digital strategy, social networking and influencer marketing

Zdenka Svoboda Kuhnova

  • Top specialist in strategic communication who gained work experience in film production at Barrandov, as well as external consultant in the field of communication for Czech brands such as Vasky or Aktin

Adam Hribal

  • The reportage photographer, who is also involved in film PR and marketing consulting, he took care of the campaigns of the films V síti, Svědkové Putinovi, films from the cycle Český žurnál and the documentary movie Jednotka intenzivního života


map Masarykovo nábř. 250, 110 00 Nové Město

tram Jiráskovo náměstí / Myslíkova

phone +420 603 759 360


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