Move It On

The third consecutive year of the educational program Move It On, organised in cooperation with dok.incubator, was focused on digital marketing, communication and PR in the film industry.

Date:	2022-2023
Cíl:	How to: digital marketing and PR for films
Účastníci:	7 filmových projektů

Lucie Medková

Digitální marketing a PR

How to create a marketing and communication strategy for your film?

For the third year now, we have took part in the preparation of the Move It On educational program organised by dok.incubator. The program gives the creators of feature, documentary and animated films and their teams the opportunity to improve their communication strategies.

Move It On 3.0

During three meetings, the Move It On program introduced the creation of communication strategies, PR and social networks. Together with expert lecturers, the participants learned to define keywords, build a media strategy, prepare press releases and correctly define the title of the film and the logline.