The introductory lecture given by the successful documentary filmmaker Sigrid Dyekjær from Denmark focused on how important it is to build a comprehensive marketing strategy in time before the film releases. Sigrid is one of the most successful producers of Danish and international documentaries in terms of financing and production. Her lecture was followed by the best marketing experts and strategists of the Czech and Slovak marketing market Marian Fury, Miroslav Kral, Petr Houzar, Peter Mizik. In their lectures and follow-up workshops, they discussed marketing creativity, strategy and monetization on VOD platforms.